«We live in an era in which each of us is connected with the whole world. The web is changing our behaviour and, as a consequence, our consumption patterns. It is unthinkable for a business not to take into account these changes»
Senior Consultant in marketing and business development
Digital Marketing is the branch of Marketing that organises and uses digital tools in order to achieve business objectives.
All digital tools (web sites, social networks, direct marketing campaigns, search engine positioning) must be planned, organised and monitored in order to achieve the expected results.
A digital marketing strategy coordinated with a general marketing strategy has a number of advantages:
starting budgets reasonably low and flexible
monitoring tools that make it easier to measure the results and compare them to the objectives
GC&P organizes Master Classes and Workshops on digital marketing and its basic tools.
We support our clients to define a Digital Marketing strategy and to implement it.
We support them in the implementation, test, use and monitoring of Digital and Web Marketing tools such as: web sites, social media, search engines, advertising campaigns and direct marketing.